Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Davide C. Orazi, Liliana L. Bove and Jing Lei
| Year of publication: |
2017
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|---|---|
| Authors: | Orazi, Davide C. ; Bove, Liliana L. ; Lei, Jing |
| Published in: |
Social and environmental issues in advertising. - London : Routledge, ISBN 1-138-22843-5. - 2017, p. 149-165
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| Subject: | Sozialer Wandel | Social change | Werbung | Advertising | Social Web | Social web | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591401