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Co-Branding als Markenstrategie : ein State of the art
Huber, Jan-Alexander; Helmig, Bernd - 2003
Persistent link: https://www.econbiz.de/10001798072
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On the effectiveness of social marketing : what do we really know?
Helmig, Bernd; Thaler, Julian Matthias - In: Journal of nonprofit & public sector marketing 22 (2010) 4, pp. 264-287
Persistent link: https://www.econbiz.de/10008811349
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The optimal design of hospital advertisements by means of conjoint measurement
Tscheulin, Dieter K.; Helmig, Bernd - 1997
Persistent link: https://www.econbiz.de/10015202097
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The optimal design of hospital advertisements by means of conjoint measurement
Tscheulin, Dieter K.; Helmig, Bernd - 1997
Persistent link: https://www.econbiz.de/10013418673
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Cause-related marketing campaigns with luxury firms : an experimental study of campaign characteristics, attitudes, and donations
Boenigk, Silke; Schuchardt, Viktoria - In: International journal of nonprofit & voluntary sector … 18 (2013) 2, pp. 101-121
Persistent link: https://www.econbiz.de/10010351667
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The Optimal Design of Hospital Advertising by Means of Conjoint Measurement
Tscheulin, Dieter K. - 2010
Confronted with the unavoidable question of finding survival strategies in an intensely competitive market for hospital services which is characterised by a decreasing number of beds and the danger of closures, many hospitals have since implemented marketing and advertising plans. While the...
Persistent link: https://www.econbiz.de/10012760056