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Modelling the effects of financial services advertising on financial product purchase : an empirical validation
Dogra, Pallavi; Sharma, Rishi R. - In: Vision : the journal of business perspective 23 (2019) 4, pp. 418-431
Persistent link: https://www.econbiz.de/10012161742
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Impact of online financial advertisements on Indian consumer's attitude : moderating effect of perceived product innovativeness
Dogra, Pallavi; Sharma, Rishi R.; Kaushalm, Arun - In: Finance India : the quarterly journal of Indian … 34 (2020) 2, pp. 835-860
Persistent link: https://www.econbiz.de/10012792253
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Measuring the impact of creative viral advertising content on hierarchy-of-effects : an application of structural equation modelling
Kaur, Balpreet; Sharma, Rishi R. - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 353-369
Persistent link: https://www.econbiz.de/10014318230
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The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi; Kaushal, Arun - In: Journal of marketing communications 29 (2023) 4, pp. 403-430
Persistent link: https://www.econbiz.de/10014294884