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Toward a better understanding of advertising stimuli processing : exploring the link between consumers' eye fixation and their subconscious responses
Matukin, Michal; Ohme, Rafal; Boshoff, Christo - In: Journal of advertising research 56 (2016) 2, pp. 205-216
Persistent link: https://www.econbiz.de/10011518162
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The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention
Terblanche, Nic S.; Boshoff, Christo; Human-Van Eck, Debbie - In: International review on public and non-profit marketing 20 (2023) 1, pp. 193-223
Persistent link: https://www.econbiz.de/10014252154