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~subject:"Advertising effects"
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Advertising effects
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Kim, Ho
3
Gim, Jaehee
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Huh, Jisu
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Kim, Heewon
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Kim, Hye-jin
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Kim, Hyejin
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Bruce, Norris I.
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International journal of advertising : the review of marketing communications
2
Electronic commerce research
1
International journal of contemporary hospitality management
1
International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Journal of current issues and research in advertising : JCIRA
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ECONIS (ZBW)
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1
Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses
Kim, Hyejin
;
Huh, Jisu
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
Saved in:
2
You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
3
The impact of online video highlights on TV audience ratings
Bae, Giwoong
;
Kim, Hye-jin
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 405-425
Persistent link: https://www.econbiz.de/10013263049
Saved in:
4
The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness
Li, Yiling
;
Kim, Hye-jin
;
Do, Boram
;
Choi, Jeonghye
- In:
Journal of business research : JBR
151
(
2022
),
pp. 232-243
Persistent link: https://www.econbiz.de/10013459186
Saved in:
5
Advertising and word-of-mouth effects on pre-launch consumer interest and initial sales of experience products
Kim, Ho
;
Hanssens, Dominique M.
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 57-74
Persistent link: https://www.econbiz.de/10011658346
Saved in:
6
Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho
;
Bruce, Norris I.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
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7
Rival-benefiting effect of advertising : experimental extension and empirical investigation
Song, Tae Ho
;
Kim, Sang Yong
;
Kim, Ho
;
Lee, Jin Won
- In:
International journal of advertising : the review of …
38
(
2019
)
4
,
pp. 603-627
Persistent link: https://www.econbiz.de/10012200300
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8
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
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9
To whom do restaurants' preventive measures matter more during a pandemic? : the moderating effects of need-for-cognition and relationship strength
Kim, Heewon
;
Jang, Soocheong (Shawn)
;
Gim, Jaehee
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3360-3386
Persistent link: https://www.econbiz.de/10014334308
Saved in:
10
How to survive in advertisement flooding : the effects of schema-product congruity and attribute relevance on advertisement attitude
Lee, Jihyeon
;
Kim, Hanku
- In:
Journal of consumer behaviour
21
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013177506
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