Narrow search
Showing 1 - 3 of 3
Cover Image
Madonna or Don McLean? : the effect of order of exposure on relative liking
Pandelaere, Mario; Millet, Kobe; Van den Bergh, Bram - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 442-451
Persistent link: https://www.econbiz.de/10008728828
Cover Image
Positioning bases' influence on product similarity perceptions : an open sort task approach
Fuchs, Christoph; Diamantopoulos, Adamantios - In: Quantitative marketing and marketing management : …, (pp. 325-351). 2012
Persistent link: https://www.econbiz.de/10009621751
Cover Image
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph; Diamantopoulos, Adamantios - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203