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~subject:"Advertising effects"
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Advertising effects
Werbewirkung
17
Advertising
16
Werbung
15
Consumer behaviour
8
Konsumentenverhalten
8
Multinationales Unternehmen
7
Transnational corporation
7
Außenwerbung
6
Outdoor advertising
6
Brand management
5
Markenführung
5
USA
5
United States
5
Brand
4
Markenartikel
4
Perception
4
Wahrnehmung
4
out-of-home advertising
4
Advertising industry
3
Cognition
3
Creativity
3
Hungary
3
International market entry
3
Internationaler Markteintritt
3
Internationales Marketing
3
Internet marketing
3
Kognition
3
Kreativität
3
Online-Marketing
3
Website
3
Werbewirtschaft
3
billboards
3
Auslandsinvestition
2
Bibliometrics
2
Bibliometrie
2
Branding
2
Competitive strategy
2
Electronic commerce
2
Ethnic group
2
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English
17
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Wilson, Rick T.
15
Baack, Daniel W.
5
Till, Brian
5
Till, Brian D.
3
Suh, Taewon
2
Amirshahi, Mirahmad
1
Besherat, Ali
1
Chang, Rita Ya-hui
1
Chen, Arthur Cheng-hsui
1
Chen, Robert F.
1
Dessel, Maria M. van
1
Jafari Dizicheh, Samira
1
Lee, Sangwon
1
Lohmeier, Jill Hendrickson
1
Lustick, David S.
1
On, Seungtae
1
Patti, Charles H.
1
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International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Psychology & marketing
2
Electronic commerce research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research
1
Journal of advertising
1
Journal of advertising research
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing communications
1
Journal of promotion management : JPM
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ECONIS (ZBW)
17
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1
Creativity and memory effects : recall, recognition, and an exploration of nontraditional media
Baack, Daniel W.
;
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 85-94
Persistent link: https://www.econbiz.de/10003808343
Saved in:
2
Advertising to businesses : does creativity matter?
Baack, Daniel W.
;
Wilson, Rick T.
;
Dessel, Maria M. van
; …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 169-177
Persistent link: https://www.econbiz.de/10011503656
Saved in:
3
Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.
;
Baack, Daniel W.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
Saved in:
4
Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
Saved in:
5
Out-of-home advertising : a bibliometric review
Wilson, Rick T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 286-320
Persistent link: https://www.econbiz.de/10014550812
Saved in:
6
Effects of outdoor advertising : does location matter?
Wilson, Rick T.
;
Till, Brian
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 909-933
Persistent link: https://www.econbiz.de/10009299415
Saved in:
7
Product placements in movies and on Broadway : a field study
Wilson, Rick T.
;
Till, Brian
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
Saved in:
8
Recall of preshow cinema advertising : a message processing perspective
Wilson, Rick T.
;
Till, Brian
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009700191
Saved in:
9
Targeting of outdoor alcohol advertising : a study across ethnic and income groups
Wilson, Rick T.
;
Till, Brian
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 267-281
Persistent link: https://www.econbiz.de/10009671471
Saved in:
10
Direct-to-consumer pharmaceutical advertising : building and testing a model for advertising effectiveness
Wilson, Rick T.
;
Till, Brian D.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10003611006
Saved in:
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