Effects of outdoor advertising : does location matter?
Rick T. Wilson; Brian D. Till
| Year of publication: |
2011
|
|---|---|
| Authors: | Wilson, Rick T. ; Till, Brian |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 9, p. 909-933
|
| Subject: | AuĂenwerbung | Outdoor advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009299415