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~subject:"Advertising effects"
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Advertising effects
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International journal of retail and distribution management
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Journal of retailing and consumer services
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Persuasive location-based messaging to increase store visits : an exploratory study of fashion shoppers
Meents, Selmar
;
Verhagen, Tibert
;
Merikivi, Jani
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305183
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How location-based messages influence customers' store visit attitudes : an integrative model of message value
Verhagen, Tibert
;
Meents, Selmar
;
Merikivi, Jani
;
Moes, Anne
- In:
International journal of retail and distribution management
50
(
2022
)
7
,
pp. 781-798
Persistent link: https://www.econbiz.de/10013398123
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