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Dynamic pricing decisions by potential tourists under uncertainty : the effects of tourism advertising
Song, Hongjuan; Jiang, Yushi - In: Tourism economics : the business and finance of tourism … 25 (2019) 2, pp. 213-234
Persistent link: https://www.econbiz.de/10011986374
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Study on the effect of text direction and temporal focus on advertising persuasiveness
Xi, Yue; Wang, Yudie; Jiang, Yushi; Wang, Yedi - In: International journal of consumer studies 46 (2022) 4, pp. 1149-1164
Persistent link: https://www.econbiz.de/10013328250
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Who posts the advertisement : the influence of advertising authorship on in-feed advertising effectiveness
Ma, Chenya; Zhou, Hang; Wang, Ling; Jiang, Yushi - In: Journal of consumer behaviour 23 (2024) 6, pp. 3030-3045
Persistent link: https://www.econbiz.de/10015117009
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Enhancing trust and empathy in marketing : strategic AI and human influencer selection for optimized content persuasion
Zhang, Yueyan; Zhu, Jiaji; Jiang, Yushi - In: Journal of consumer behaviour 24 (2025) 2, pp. 866-885
Persistent link: https://www.econbiz.de/10015334464