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The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals

Bang, Hye Jin; Yoo, Jinnie Jinyoung; Choi, Dongwon - In: Journal of business research : JBR 79 (2017), pp. 66-78

Persistent link: https://www.econbiz.de/10011745144

How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content

Choi, Dongwon; Bang, Hye Jin; Wojdynski, Bartosz W.; … - In: Journal of interactive marketing : a quarterly … 42 (2018), pp. 18-31

Persistent link: https://www.econbiz.de/10011873129

How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism

Bang, Hye Jin; Choi, Dongwon; Wojdynski, Bartosz W.; … - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1116-1138

Persistent link: https://www.econbiz.de/10012200370

Slow versus fast : how speed-induced construal affects perceptions of advertising messages

Yoon, Sukki; Bang, Hye Jin; Choi, Dongwon; Kim, Kacy K. - In: International journal of advertising : the review of … 40 (2021) 2, pp. 225-245

Persistent link: https://www.econbiz.de/10012498539

The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity

Bang, Hye Jin; King, Karen Whitehill - In: International journal of advertising : the review of … 40 (2021) 7, pp. 994-1023

Persistent link: https://www.econbiz.de/10012650616

Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and purchase intent

Evans, Nathaniel J.; Bang, Hye Jin - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 589-608

Persistent link: https://www.econbiz.de/10012179047

Assessing the Impact of Sponsor Asset Selection, Intangible Rights, and Activation on Sponsorship Effectiveness

Dees, Windy; Gay, Colin; Popp, Nels; Jensen, Jonathan A. - 2018

Brand awareness is frequently cited as a main objective for firms engaging in sponsorship, and is often used as a measurement of sponsorship effectiveness. Meanwhile, sport sponsorship has evolved from static signage and one-way messaging to include an exhaustive list of assets and intangible...

Persistent link: https://www.econbiz.de/10014113701

Introduction : a synopsis of the advances in sport advertising and sponsorship effectiveness research

Cianfrone, Beth A.; Dees, Windy - In: International journal of sport management and marketing … 15 (2014) 5/6, pp. 233-237

Persistent link: https://www.econbiz.de/10011503632

Special issue: advances in advertising and sponsorship effectiveness

Cianfrone, Beth A. (ed.); Dees, Windy (ed.) - 2014

Persistent link: https://www.econbiz.de/10011504191

A model bridging team brand experience and sponsorship brand experience

Biscaia, Rui; Trail, Galen; Ross, Stephen; Yoshida, Masayuki - In: International journal of sports marketing & sponsorship 18 (2017) 4, pp. 380-399

Persistent link: https://www.econbiz.de/10011821792