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Stop and smell the roses : How and when busyness impacts consumers' preference for minimalist advertisements
Chen, Siyun; Ponomarenko, Veronika; Xiao, Tingwen; Lv, … - In: Psychology & marketing 41 (2024) 4, pp. 899-915
Persistent link: https://www.econbiz.de/10014519054
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The impact of visual perspectives in advertisements on access-based products
Kou, Sining; Duan, Shen; Zhang, Yiran (Eileen); Wang, … - In: Psychology & marketing 41 (2024) 4, pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
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Power from words : the influence of brand activism message framing on consumer purchase intention
Xie, Shengcheng; Wei, Haiying; Chen, Siyun - In: Psychology & marketing 41 (2024) 11, pp. 2625-2644
Persistent link: https://www.econbiz.de/10015133874
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Prominent or subtle : the impact of brand prominence on social media advertisement engagement
Xiao, Tingwen; Wei, Haiying; Chen, Siyun - In: Journal of retailing and consumer services 80 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10015114734