The impact of visual perspectives in advertisements on access-based products
Sining Kou, Shen Duan, Yiran (Eileen) Zhang, Zhiling Wang, Lu (Monroe) Meng
| Year of publication: |
2024
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|---|---|
| Authors: | Kou, Sining ; Duan, Shen ; Zhang, Yiran (Eileen) ; Wang, Zhiling ; Meng, Lu |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 4, p. 958-971
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| Subject: | psychological ownership | access-based products | advertising design | mental simulation | visual perspective | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Produktgestaltung | Product design | Wahrnehmung | Perception | Simulation | Visualisierung | Visualization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21960 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519100