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Destination as product placement : an advertising strategy to impact beliefs and behavioral intentions
Jung, Eunkyeong; Childs, Michelle - In: Journal of international consumer marketing 32 (2020) 3, pp. 178-193
Persistent link: https://www.econbiz.de/10012259374
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Response to activewear apparel advertisements by US baby boomers : an examination of cognitive versus chronological age factors
Wray, Anja Zurcher; Hodges, Nancy - In: Journal of fashion marketing and management 12 (2008) 1, pp. 8-23
Persistent link: https://www.econbiz.de/10003696343
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"Don’t buy this jacket" : consumer reaction toward anti-consumption apparel advertisement
Hwang, Chanmi; Lee, Youngji; Diddi, Sonali; Karpova, Elena - In: Journal of fashion marketing and management 20 (2016) 4, pp. 435-452
Persistent link: https://www.econbiz.de/10011551740
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The impact of message and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
Yan, Ruoh-nan; Ogle, Jennifer Paff; Hyllegard, Karen H. - In: Journal of marketing communications 16 (2010) 4, pp. 203-224
Persistent link: https://www.econbiz.de/10008650938
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Female consumers' fanning of companies on Facebook : the influence of generational cohort
Hyllegard, Karen H.; Ogle, Jennifer Paff; Yan, Ruoh-nan; … - In: International journal of electronic marketing and … 5 (2012/13) 3, pp. 222-241
Persistent link: https://www.econbiz.de/10009746614
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The impact of advertising message strategy - fair labour v. sexual appeal : upon Gen Y consumers' intent to patronize and apparel retailer
Hyllegard, Karen; Ogle, Jennifer; Yan, Ruoh-nan - In: Journal of fashion marketing and management 13 (2009) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10003847777