Narrow search
Showing 1 - 3 of 3
Cover Image
The impact of message and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
Yan, Ruoh-nan; Ogle, Jennifer Paff; Hyllegard, Karen H. - In: Journal of marketing communications 16 (2010) 4, pp. 203-224
Persistent link: https://www.econbiz.de/10008650938
Cover Image
Female consumers' fanning of companies on Facebook : the influence of generational cohort
Hyllegard, Karen H.; Ogle, Jennifer Paff; Yan, Ruoh-nan; … - In: International journal of electronic marketing and … 5 (2012/13) 3, pp. 222-241
Persistent link: https://www.econbiz.de/10009746614
Cover Image
The impact of advertising message strategy - fair labour v. sexual appeal : upon Gen Y consumers' intent to patronize and apparel retailer
Hyllegard, Karen; Ogle, Jennifer; Yan, Ruoh-nan - In: Journal of fashion marketing and management 13 (2009) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10003847777