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The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
Kuo, Andrew; Hamilton Rice, Dan - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 78-88
Persistent link: https://www.econbiz.de/10010485549
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Kids' consumption : how do children receive the relationships between advertisements and products?
Moore-Shay, Elizabeth S.; Lutz, Richard J. - 1997
Persistent link: https://www.econbiz.de/10000979066
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The typicality and accessibility of consumer attitudes toward television advertising : implications for the measurement of attitudes toward advertising in general
Jin, Hyun Seung; Lutz, Richard J. - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 343-357
Persistent link: https://www.econbiz.de/10010230056
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Multiple endorsers and multiple endorsements : the influence of message repetition, source congruence and involvement on brand attitudes
Rice, Dan Hamilton; Kelting, Katie; Lutz, Richard J. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 2, pp. 249-259
Persistent link: https://www.econbiz.de/10009569968
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Web users' perceptions of and attitudes toward online advertising formats
Burns, Kelli S.; Lutz, Richard J. - In: International journal of internet marketing and … 4 (2007/08) 4, pp. 281-301
Persistent link: https://www.econbiz.de/10003739599