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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
46
Konsumentenverhalten
43
Brand management
36
Markenführung
34
Brand
22
Brand image
22
Markenartikel
22
Markenimage
22
Werbewirkung
18
Marketing management
10
Marketingmanagement
10
Viral marketing
9
Virales Marketing
9
Advertising
8
Australia
8
Measurement
7
Messung
7
Werbung
7
Word of mouth
7
Australien
6
Television
6
Brands
5
Fernsehprogramm
5
Fernsehwerbung
5
Fundraising
5
Market research
5
Marktforschung
5
Television advertising
5
Television programme
5
Theorie
5
Theory
5
Beziehungsmarketing
4
Charity
4
Fernsehen
4
Großbritannien
4
Loyalty
4
Market share
4
Perception
4
Relationship marketing
4
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18
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English
18
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Romaniuk, Jenni
16
Faulkner, Margaret
5
Cohen, Justin
4
Beal, Virginia
3
Nguyen, Cathy
3
Hartnett, Nicole
2
Kennedy, Rachel
2
Bearl, Virginia
1
Bellman, Steven
1
Bruwer, Johan
1
Dawes, John G.
1
Gugel, Craig
1
Jardine, Bryony
1
Michelon, Aaron
1
Nenycz-Thiel, Magda
1
Sharp, Byron
1
Uncles, Mark
1
Vaughan, Kelly
1
Wight, Samuel
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Journal of advertising research
9
International journal of market research : JMRS ; the journal of the Market Research Society
3
European journal of marketing : EJM
2
Australasian marketing journal
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
18
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1
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
2
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
3
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
4
A new tool for pre-testing direct mail
Faulkner, Margaret
;
Kennedy, Rachel
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 469-490
Persistent link: https://www.econbiz.de/10003746164
Saved in:
5
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
6
Sharing the spotlight : is there room for two brands in one advertisement?
Romaniuk, Jenni
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 247-250
Persistent link: https://www.econbiz.de/10010199626
Saved in:
7
Lifting the productivity of TV advertising : nothing matters more than the brand ; nothing
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 146-148
Persistent link: https://www.econbiz.de/10009618402
Saved in:
8
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
9
Word of mouth and the viewing of television programs
Romaniuk, Jenni
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
Saved in:
10
Achieving reach in a multi-media environment : how a marketer's first step provides the direction fot the second
Romaniuk, Jenni
;
Beal, Virginia
;
Uncles, Mark
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 221-230
Persistent link: https://www.econbiz.de/10009778460
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