A new tool for pre-testing direct mail
Margaret Faulkner and Rachel Kennedy
| Year of publication: |
2008
|
|---|---|
| Authors: | Faulkner, Margaret ; Kennedy, Rachel |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - London : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 50.2008, 4, p. 469-490
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| Subject: | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003746164