A new tool for pre-testing direct mail
| Year of publication: |
2008
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|---|---|
| Authors: | Faulkner, Margaret ; Kennedy, Rachel |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 50.2008, 4, p. 469-490
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