Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A comparison of brand equity s...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
16
Konsumentenverhalten
16
Brand management
11
Markenführung
11
Brand image
10
Brand
9
Markenartikel
9
Markenimage
9
Beziehungsmarketing
7
Relationship marketing
7
Internet marketing
6
Online-Marketing
6
Mobile Anwendung
4
Mobile application
4
Customer satisfaction
3
Kundenzufriedenheit
3
Social Web
3
Social web
3
Advertising
2
Brand awareness
2
Customer journey
2
Dienstleistungsmarketing
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Episodic memory
2
Familiarity
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
Measurement
2
Memory
2
Mental availability
2
Messung
2
Mobile applications
2
Mobile apps
2
Processing fluency
2
Recognition
2
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Michaelidou, Nina
2
Pourazad, Naser
2
Stocchi, Lara
2
Bellman, Steve
1
Micevski, Milena
1
Wright, Malcolm
1
Published in...
All
Journal of marketing management : MM
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara
;
Michaelidou, Nina
;
Pourazad, Naser
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
Saved in:
2
The mirror effect in online survey data : evidence and implications for marketing theory and strategy
Stocchi, Lara
;
Bellman, Steve
;
Pourazad, Naser
; …
- In:
Psychology & marketing
41
(
2024
)
9
,
pp. 1997-2012
Persistent link: https://www.econbiz.de/10015075013
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
