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Advertising effects
Consumer behaviour
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Liu, Matthew Tingchi
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Chen, Xiaoyun
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Hefel, Aaron
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Liu, Yongdan
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Mo, Ziying
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Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
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Journal of international consumer marketing
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Psychology & marketing
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ECONIS (ZBW)
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1
Effects of functional green advertising on self and others
Mo, Ziying
;
Liu, Matthew Tingchi
;
Liu, Yongdan
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 368-382
Persistent link: https://www.econbiz.de/10011970147
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2
How physical attractiveness and endorser-product match-up guide selection of a female athlete endorser in China
Liu, Matthew Tingchi
;
Shi, Guicheng
;
Wong, IpKin Anthony
; …
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 169-181
Persistent link: https://www.econbiz.de/10003986198
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3
An arousal-based explanation of affect dynamics
Yan, Li
;
Liu, Matthew Tingchi
;
Chen, Xiaoyun
;
Shi, Guicheng
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1159-1184
Persistent link: https://www.econbiz.de/10011608889
Saved in:
4
Celebrity endorsement in marketing from 1960 to 2021 : a bibliometric review and future agenda
Wang, Shaoshan
;
Liu, Matthew Tingchi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 849-873
Persistent link: https://www.econbiz.de/10014285904
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