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Der Effekt von Ködern und Phantomen auf Präferenzen

Eleftheriadou, Christina - 2004

Persistent link: https://www.econbiz.de/10002157784

Judgment is not color blind : the impact of automatic color preference on product and advertising preferences

Kareklas, Ioannis; Brundel, Frédéric F.; Coulter, Robin A. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 87-95

Persistent link: https://www.econbiz.de/10010359875

Konsumentensouveränität und beeinflussbare Präferenzen : ist Laisser Faire bei Werbung das Richtige?

Weizsäcker, Carl Christian von - In: List-Forum für Wirtschafts- und Finanzpolitik (2014), pp. 258-273

Persistent link: https://www.econbiz.de/10010511501

Passenger preferences and airliens' advertising

Holstius, Karin - 1984

Persistent link: https://www.econbiz.de/10003580446

Attention, memory and preference for direct and indirect print advertisements

Simola, Jaana; Kuisma, Jarmo; Kaakinen, Johanna K. - In: Journal of business research : JBR 111 (2020), pp. 249-261

Persistent link: https://www.econbiz.de/10012237808

The impact of evaluation context on attribute processing and attitude formation : the example of comparative advertising

Helm, Roland; Szelig, Antonia - 2009

Persistent link: https://www.econbiz.de/10003844159

A Study on Influence of Advertisement in Consumer Brand Preference With Special Reference to Coimbatore City

Harikaran, S; Hemalatha, T M; Vishnu, M. M. - 2021

Measuring the influence of Advertisement in Consumer Brand Preference is very essential for every marketer. If advertisement does not create any positive change in consumers’ brand preference, all the resources such as money, time and efforts spent on advertisement will go in vain. Most of the...

Persistent link: https://www.econbiz.de/10013217748

Advertising effectiveness on brand judgment and consumer preference in purchasing decision in Pakistan

Latif, Abdul; Seyd, Anwar Ali Shah G.; Halepoto, Ali Hassan - 2012

The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan …, preferences among various brands in purchase decision, and behaviors consistent with group norms triggering an in-group bias. The … of the literature to support the propositions: advertising effectiveness; brand judgment; and consumer preferences. The …

Persistent link: https://www.econbiz.de/10009712729

Positive effects of disruptive advertising on consumer preferences

Bell, Raoul; Buchner, Axel - In: Journal of interactive marketing : a quarterly … 41 (2018), pp. 1-13

Persistent link: https://www.econbiz.de/10011844888

Effect of Advertisement on Consumer Brand Preference of Sachet Water : A Case of La-Nkwantanang Municipality

Nkrumah, Benjamin - 2023

The purpose of this study was to examine the effect of advertisement on consumer brand preference of sachet water in the La Nkwantanang Municipality. This study used quantitative research technique with a sample size of 399 respondents. A closed ended type of questionnaire was used and also a...

Persistent link: https://www.econbiz.de/10014260192