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~subject:"Advertising planning"
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Advertising planning
Advertising
34
Werbung
32
Consumer behaviour
25
Konsumentenverhalten
25
Advertising effects
24
Werbewirkung
24
Einzelhandel
11
Retail trade
11
Creativity
9
Kreativität
8
Marketing
7
Beziehungsmarketing
6
Brand image
6
Marketing management
6
Marketingmanagement
6
Relationship marketing
6
Retailing
6
Brand
5
Brand management
5
Markenartikel
5
Markenimage
5
Brand equity
4
Kommunikation
4
Markenführung
4
Marketing theory
4
Marketingtheorie
4
Online retailing
4
Online-Handel
4
Psychology of advertising
4
Werbepsychologie
4
Customer satisfaction
3
Food retailing
3
Kundenzufriedenheit
3
Lebensmitteleinzelhandel
3
Nachhaltige Entwicklung
3
Nachhaltigkeit
3
Schweden
3
Sustainability
3
Sustainable development
3
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English
3
Author
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Rosengren, Sara
3
Dahlén, Micael
2
Törn, Fredrik
1
Öhman, Niclas
1
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of advertising : official publication of the American Academy of Advertising
1
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ECONIS (ZBW)
3
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Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
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2
Creative media choice as a marketing signal
Rosengren, Sara
;
Dahlén, Micael
- In:
Current insights and future trends : [extended versions …
,
(pp. 343-351)
.
2012
Persistent link: https://www.econbiz.de/10009748087
Saved in:
3
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
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