Fatima, Johra Kayeser; Razzaque, Mohammed Abdur; Di … - In: International Journal of Bank Marketing 33 (2015) 3, pp. 261-275
Purpose – The purpose of this paper is to explore the effect of calculative, affective and normative commitment on bank employee-customer rapport and customer satisfaction. The mediating effect of rapport between each of the three types of commitment and customer satisfaction is also examined....
