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A review and evaluation of market orientation research in an emerging African economy

Coffie, Stanley; Blankson, Charles; Dadzie, Samuel Ato - In: Journal of strategic marketing 28 (2020) 7, pp. 565-582

Persistent link: https://www.econbiz.de/10012313924

Using social practice approaches for strategic management research in Africa : an example, design considerations and potential contributions

Darbi, William Phanuel Kofi; Coffie, Stanley - In: Africa journal of management 7 (2021) 2, pp. 240-262

Persistent link: https://www.econbiz.de/10012548982

Marketing Practices of African and Caribbean Small Businesses in London, UK

Blankson, Charles; Omar, Ogenyi E - 2009

The marketing practices of small businesses, especially those owned by minorities, are underrepresented in marketing research.In this study, the marketing practices of African and Caribbean-owned small businesses in London, United Kingdom, are identified and assessed.A small pilot study is...

Persistent link: https://www.econbiz.de/10014202105

Managing culture and money : some critical issues facing African management and managers

Papadopoulos, Nicolas; Blankson, Charles - In: Africa journal of management 4 (2018) 1, pp. 33-56

Persistent link: https://www.econbiz.de/10011885795

Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial

Blankson, Charles; Enyinda, Chris I.; Fadahunsi, Akinola - In: Industrial marketing management : the international … 116 (2024), pp. A4-A7

Persistent link: https://www.econbiz.de/10014456193

Sub-Saharan African cultural belief system and entrepreneurial activities : a Ghanaian perspective

Darley, William K.; Blankson, Charles - In: Africa journal of management 6 (2020) 2, pp. 67-84

Persistent link: https://www.econbiz.de/10012255722

Positioning strategies of foreign and indigenous firms in an African cultural milieu

Blankson, Charles; Iyer, Pramod; Owusu-Frimpong, Nana; … - In: Journal of business research : JBR 119 (2020), pp. 627-638

Persistent link: https://www.econbiz.de/10012417070