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The impact of message and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
Yan, Ruoh-nan; Ogle, Jennifer Paff; Hyllegard, Karen H. - In: Journal of marketing communications 16 (2010) 4, pp. 203-224
Persistent link: https://www.econbiz.de/10008650938
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The influence of gender, social cause, charitable support, and massage appeal on Gen Y's responses to couse-related marketing
Hyllegard, Karen H.; Yan, Ruoh-nan; Ogle, Jennifer Paff; … - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 100-123
Persistent link: https://www.econbiz.de/10008841679