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Examining how preferences for employer branding attributes differ from entry to exit and how the relate to commitment, satisfaction, and retention

Ito, Jack K.; Brotheridge, Céleste M.; McFarland, Kathie - In: Career development international : the journal for … 18 (2013) 7, pp. 732-752

Persistent link: https://www.econbiz.de/10010227398

Examining how preferences for employer branding attributes differ from entry to exit and how they relate to commitment, satisfaction, and retention

K. Ito, Jack; M. Brotheridge, Céleste; McFarland, Kathie - In: Career Development International 18 (2013) 7, pp. 732-752

Purpose – The aim of this paper is to address three broad questions: Are preferences for branding attributes similar for entry and for retention? Are there generational and career stage differences in one's entry and exit priorities? How is current satisfaction with brand image attributes...

Persistent link: https://www.econbiz.de/10014694132