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~subject:"Agentenbasierte Modellierung"
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Commentary on Jacob Goldenberg...
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Agentenbasierte Modellierung
Innovation
45
Theorie
45
Theory
45
Innovation diffusion
37
Innovationsdiffusion
37
Consumer behaviour
34
Konsumentenverhalten
34
Produktentwicklung
24
New product development
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Social Web
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Social web
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Innovationsmanagement
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Marketing management
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Marketingmanagement
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Innovation management
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Competition
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Market entry
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Markteintritt
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Wettbewerb
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Marketing
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Social network
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Soziales Netzwerk
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Viral marketing
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Virales Marketing
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Kreativität
12
Beziehungsmarketing
11
Creativity
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Market research
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Marktforschung
11
Relationship marketing
11
Welt
10
World
10
Customer integration
9
Kundenintegration
9
USA
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United States
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Advertising
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Agent-based modeling
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Estimation
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English
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Libai, Barak
6
Muller, Eitan
6
Goldenberg, Jacob
5
Peres, Renana
2
Rust, Roland T.
2
Tellis, Gerald J.
2
Garcia, Rosanna
1
Gatignon, Hubert A.
1
Haenlein, Michael
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Mahajan, Vijay
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Toubia, Olivier
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
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ECONIS (ZBW)
8
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The chilling effects of network externalities : perspectives and conclusions
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 22-24
Persistent link: https://www.econbiz.de/10003960734
Saved in:
2
The chilling effects of network externalities
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 4-15
Persistent link: https://www.econbiz.de/10003960714
Saved in:
3
Network externalities : not cool? ; a comment on "The chilling effects of network externalities"
Rust, Roland T.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 18-19
Persistent link: https://www.econbiz.de/10003960722
Saved in:
4
Network effects : do they warm or chill a budding product?
Tellis, Gerald J.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 20-21
Persistent link: https://www.econbiz.de/10003960725
Saved in:
5
Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 161-176
Persistent link: https://www.econbiz.de/10009737785
Saved in:
6
Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana
;
Muller, Eitan
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
Saved in:
7
Targeting revenue leaders for a new product
Haenlein, Michael
;
Libai, Barak
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
Saved in:
8
A new approach to modeling the adoption of new products : aggregated diffusion models
Toubia, Olivier
;
Goldenberg, Jacob
;
Garcia, Rosanna
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10003727337
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