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The chilling effects of network externalities : perspectives and conclusions

Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 22-24

Persistent link: https://www.econbiz.de/10003960734

The chilling effects of network externalities

Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 4-15

Persistent link: https://www.econbiz.de/10003960714

Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"

Gatignon, Hubert A. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 16-17

Persistent link: https://www.econbiz.de/10003960719

Network effects : do they warm or chill a budding product?

Tellis, Gerald J. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 20-21

Persistent link: https://www.econbiz.de/10003960725

Decomposing the value of word-of-mouth seeding programs : acceleration versus expansion

Libai, Barak; Muller, Eitan; Peres, Renana - In: Journal of marketing research : JMR 50 (2013) 2, pp. 161-176

Persistent link: https://www.econbiz.de/10009737785

Innovation diffusion and new product growth models : a critical review and research directions

Peres, Renana; Muller, Eitan; Mahajan, Vijay - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 91-106

Persistent link: https://www.econbiz.de/10003987352

Agent-based modeling in marketing : guidelines for rigor

Rand, William; Rust, Roland T. - In: International journal of research in marketing : IJRM ; … 28 (2011) 3, pp. 181-193

Persistent link: https://www.econbiz.de/10009376052

Complex systems : marketing's new frontier

Rand, William; Rust, Roland T.; Kim, Min - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 111-127

Persistent link: https://www.econbiz.de/10011975470

The simple rules of a complex world

Rand, William; Rust, Roland T. - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 658-660

Persistent link: https://www.econbiz.de/10011574508

Agent-Based Modeling in Marketing : Guidelines for Rigor

Rand, William; Rust, Roland T. - 2011

Agent-based modeling can illuminate how complex marketing phenomena emerge from simple decision rules. Marketing phenomena that are too complex for conventional analytical or empirical approaches can often be modeled using this approach. Agent-based modeling investigates aggregate phenomena by...

Persistent link: https://www.econbiz.de/10014183037