Specialty crops grown by multiple producers are often viewed by consumers as differentiated products that command a price premium. Since price premiums are dependent upon differentiation of an item from generic counterparts, specialty crops must have distinctive identities that cannot be copied...

AGCO Corporation is a success story in the agricultural machinery sector. Utilizing marketing strategies of out-sourcing, cross-over selling, and a full line of products, AGCO markets its own way. In 7 years, AGCO has 18 brands sold through 7,000 dealerships in 140 countries. Acquisition and...

This article describes the relative size of the green industry within the U.S. economy and how it is linked to supporting industries through the volume of transactions and economic impact multipliers. This analysis was based on IMPLAN, an input-output model developed by the U.S. Forest Service....

This study examines the potential success of the futures contract in SO2 Emissions Allowances. Factors affecting the success of the futures contract are presented including the uncertainties of air pollution and public utility regulation, emission control technology, electricity demand, and...

Study abroad provides students with a cross-cultural experience and a new perspective on the global market place. Seven students from the University of Georgia enrolled in an initial course entitled , International Agribusiness Marketing and Management: Focus on Mexico, at the University...

Adoption of consumer-market-oriented production on broiler profit-maximizing modeling generates results that differ from those traditionally used in profit maximization for broiler production. This model shows that the adoption of step-pricing and marketing options (examples of...

The poultry industry, one of the most important agribusiness industries in the United States, is facing multiple water-usage problems. These problems stem from rising water and sewer charges and an increase in pollution regulations. One way to reduce water usage and volume of wastewater is...