Field experiment data were used to study the effect of numeric calorie labels in two fullservice restaurants. Ultimately, both field experiments, despite using different experimental designs, reached the same conclusion: the numeric calorie label had no significant effect on total caloric...

Consumers are becoming increasingly interested in how their food is produced. Many studies have focused on consumers’ preferences and willingness-to-pay for specific production method claims; however, few studies have asked consumers to prioritize (rank) the importance of different production...

Since 1990, the farmer cooperative landscape has experienced a significant structural shift. Steep consolidation, elevated competition, and surging commodity prices have elevated the need for co-ops to be mindful of their cost structure and efficiencies. To test for this structural shift, this...

Purpose – The purpose of this paper is to identify relevant financial concepts and skills that are being taught and/or should be taught, as part of the financial management curriculum in undergraduate agricultural economics and agribusiness programs. Design/methodology/approach – The skill...

Farm managers are currently in an agricultural environment of high risk and major changes in the farm business model (e.g., increases in leasing arrangements and outsourcing services). Cash is certainly important during these times, but it is even more important to make long-run decisions that...

Real options analysis integrates uncertain outcomes of investment decisions. This framework is used to analyze a new product launch from an agricultural business to a market with multiple uncertainties. Findings indicate a more accurate valuation of the investment when real options and their...

The efficient market hypothesis would suggest that stock prices incorporate the information revealed in the public process of creating legislation as the debate occurred. Thus, there should be no abnormal returns to agribusiness stocks on key legislative dates when drafting and altering the farm...

Rural broadband infrastructure and service has received a significant amount of funding through the American Recovery and Reinvestment Act of 2009. These funds should increase broadband availability, but will broadband be used in rural areas and in particular by farmers? This paper uses...