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The Possible Role of Futures Market and the Public Warehousing in Trade-financing Activity
Kozar, Laszlo - 2010
assistshort and long-term marketing decisions. The economical basis of the model is thecombinative use of two market institutions …
Persistent link: https://www.econbiz.de/10009442743
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CARICOM’s COMPETITIVENESS WITHIN THE US IMPORT MARKET FOR SPECIALTY CROPS: A SHIFT-SHARE ANALYSIS
Lowe, Garfield G.; Davis, Carlton George - 2007
This paper is based on the premise that if CARICOM’s agricultural sector in general, and more specifically the export sub-sector, is to thrive in the rapidly changing trade environment there has to be a continuous systematic assessment of market opportunities and competitiveness status. Such...
Persistent link: https://www.econbiz.de/10009443320
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An Integrated Model of Alternative Mechanisms of In-Store Display and Feature Advertising on Brand Choice
Zhang, Jie - 2004
marketing literature has suggested two prominent decision mechanisms through which their effects may take place, which I call …
Persistent link: https://www.econbiz.de/10009477307
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Skilled or Unskilled, but Still Unaware of It: How Perceptions of Difficulty Drive Miscalibration in Relative Comparisons
Burson, Katherine A. - 2005
People are inaccurate judges of how their abilities compare to others’. Kruger and Dunning (1999; 2002) argue that most inaccuracy is attributable to unskilled performers’ lack of metacognitive skill to evaluate their performance. They overestimate their standing, whereas skilled performers...
Persistent link: https://www.econbiz.de/10009477312
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Marketing, strategy, and the small firm: A systematic inquiry
Trapp, Paul Stephen - 1991
orientation, strategic posture, marketing strategy, and performance. The theoretical model employed explicitly incorporated a … extent of marketing strategy practices. Prospector type organizations exhibited a greater marketing orientation than Analyzer … or Defender type organizations, and engaged in marketing strategy practice activities to a greater extent than either of …
Persistent link: https://www.econbiz.de/10009477602
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The internationalization of Korean firms and its impact on managerial sophistication
Shin, Mann-Soo - 1989
technology, production, marketing, organizational control, strategic planning, and human resource management. … internationalization and level of sophistication in most managerial aspects except marketing research, decentralization and selection …
Persistent link: https://www.econbiz.de/10009477606
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Line extension versus new brand name introduction: Effects of new products discrepancy and relationship to an existing brand on the information process of new product evaluation
Jung, Kwon - 1996
Many "new" products enter the marketplace each year. Most of these products are not genuinely new or innovative. One estimate places the number of truly new products at less than ten percent. The other ninety percent are modified or repositioned products. A survey of new consumer products found...
Persistent link: https://www.econbiz.de/10009477612
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Incorporating consumer resistance to innovation in a new product diffusion model: A new model and a simulation comparison with existing models
Chang, Ai-Hwa - 1992
This dissertation proposes a new diffusion model for an innovation in durable goods markets and compares the model with four existing models. The distinctive feature of the new diffusion model is an explicit consideration of the competition between an existing product and a new product due to...
Persistent link: https://www.econbiz.de/10009477623
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A causal structure analysis of advertising effects on attitudes toward foreign brands
Yi, Chull-Young - 1991
The present study examined the causal structure of advertising effects on consumers' attitude toward foreign brands in an advertising situation. The objectives of the study were to investigate effects of various factors regarding advertising, country perceptions and product on brand attitude,...
Persistent link: https://www.econbiz.de/10009477636
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A theory of private branding and its implication for the relative competitiveness of foreign versus domestic manufacturers
Chen, Shih-Fen - 1996
This dissertation develops and tests a new theory of private branding, a business practice under which manufacturers' products are sold to consumers under retailers' brands. The theory first argues that consumers' satisfaction with a product depends on both the performance of the manufacturer...
Persistent link: https://www.econbiz.de/10009477643