It is difficult for the firm competing through information technology (IT) resources to gain asustainable advantage because systems are easy to imitate and often substitute resources are available tocompetitors. The innovator may be unable to appropriate all of the benefits from IT...

It is difficult for the firm investing in information technology (IT) to appropriate a1of the benefits from its investment for itself- it is very easy to imitate innovations in IT.Airlines have installed computerized reservations systems (CRSs) in travel agencies inorder to appropriate the...