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The economic and statistical significance of stock returns on customer satisfaction : commentary
Fornell, Claes; Mithas, Sunil; Morgeson, Forrest V., III. - In: Marketing science 28 (2009) 5, pp. 820-825
Persistent link: https://www.econbiz.de/10003921731
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Customer satisfaction-based mispricing : issues and misconceptions ; rejoinder
Jacobson, Robert; Mizik, Natalie - In: Marketing science 28 (2009) 5, pp. 836-845
Persistent link: https://www.econbiz.de/10003921733