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Exploring locality and college binge drinking : a Polish and Canadian perspective

Siemieniako, Dariusz; Rundle-Thiele, Sharyn; Kubacki, … - In: Young consumers : insight and ideas for responsible … 11 (2010) 4, pp. 320-329

Persistent link: https://www.econbiz.de/10008809032

College binge drinking : a new approach

Kubacki, Krzysztof; Siemieniako, Dariusz; … - In: The journal of consumer marketing 28 (2011) 3, pp. 225-233

Persistent link: https://www.econbiz.de/10009230990

Female students' drinking seen through collages and diaries

Siemieniako, Dariusz; Kubacki, Krzysztof - In: Qualitative Market Research: An International Journal 16 (2013) 3, pp. 296-314

Purpose – The purpose of this paper is to investigate young female consumers' motivations and perceptions of their alcohol consumption in the context of the changing drinking culture among women. Design/methodology/approach – All the data were collected on a university campus in Poland. The...

Persistent link: https://www.econbiz.de/10014987321

Female students' drinking seen through collages and diaries

Siemieniako, Dariusz; Kubacki, Krzysztof - In: Qualitative market research : an international journal 16 (2013) 3, pp. 296-314

Persistent link: https://www.econbiz.de/10009765590

Innovation in social marketing research methods : what can collages add to a multimethod research project exploring alcohol consumption among young people?

Kubacki, Krzysztof; Siemieniako, Dariusz - In: Journal of nonprofit & public sector marketing 23 (2011) 4, pp. 387-407

Persistent link: https://www.econbiz.de/10009411300

Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles

Deshpande, Sameer; Rundle-Thiele, Sharyn - In: Health marketing quarterly 28 (2011) 4, pp. 287-303

Persistent link: https://www.econbiz.de/10009410503

A hierarchy-of-effects approach to designing a social marketing game

Russell-Bennett, Rebekah; Leo, Cheryl; Rundle-Thiele, Sharyn - In: Journal of nonprofit & public sector marketing 28 (2016) 2, pp. 105-128

Persistent link: https://www.econbiz.de/10011514766

Minimizing alcohol harm : a systematic social marketing review (2000 - 2014)

Kubacki, Krzysztof; Rundle-Thiele, Sharyn; Pang, Bo; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2214-2222

Persistent link: https://www.econbiz.de/10011373087

Maintaining or changing a drinking behavior? : GOKA's short-term outcomes

Rundle-Thiele, Sharyn; Schuster, Lisa; Dietrich, Timo; … - In: Journal of business research : JBR 68 (2015) 10, pp. 2155-2163

Persistent link: https://www.econbiz.de/10011373098

Exploring the impact of self-construal and cultural intelligence on alcohol consumption : implications for social marketing

Arli, Denni; Pekerti, Andre; Kubacki, Krzysztof; … - In: International journal of nonprofit and voluntary sector … 21 (2016) 4, pp. 269-285

Persistent link: https://www.econbiz.de/10011642901