Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Sameer Deshpande; Sharyn Rundle-Thiele
| Year of publication: |
2011
|
|---|---|
| Authors: | Deshpande, Sameer ; Rundle-Thiele, Sharyn |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 28.2011, 4, p. 287-303
|
| Subject: | Social Marketing | Social marketing | Alkoholkonsum | Alcohol consumption | Studierende | Students | Zielgruppe | Target group | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009410503