The effects of message framing and reference points of public service announcements on bystander intervention in college students' binge-drinking
Kang Li and Nora Rifon
| Year of publication: |
[2017]
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|---|---|
| Authors: | Li, Kang ; Rifon, Nora |
| Published in: |
Bridging the gap between advertising academia and practice. - Wiesbaden : Springer Gabler, ISBN 3-658-15219-2. - 2017, p. 215-229
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| Subject: | Alkoholkonsum | Alcohol consumption | Social Marketing | Social marketing | Studierende | Students | Werbewirkung | Advertising effects | Prospect Theory | Prospect theory | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011540379