Segmenting and Targeting American University Students to Promote Responsible Alcohol Use: A Case for Applying Social Marketing Principles
| Year of publication: |
2011
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|---|---|
| Authors: | Deshpande, Sameer ; Rundle-Thiele, Sharyn |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa : Taylor & Francis, ISSN 0735-9683, ZDB-ID 6394280. - Vol. 28.2011, 4 (1.10.), p. 287-304
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