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~subject:"Alkoholkonsum"
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Alkoholkonsum
Social marketing
53
Social Marketing
42
Consumer behaviour
28
Konsumentenverhalten
26
Market segmentation
16
Marktsegmentierung
14
Poland
12
Alcohol consumption
11
Gesundheitsvorsorge
10
Preventive care
10
Australia
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Australien
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Marketing
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Students
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Children
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Lieferantenmanagement
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Supplier relationship management
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Alcohol
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Behaviour
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Behaviour change
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Beziehungsmarketing
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Co-design
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Corporate social responsibility
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Polen
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Relationship marketing
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Sport
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Sports
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social marketing
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B-to-B-Marketing
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Business-to-business marketing
6
Corporate Social Responsibility
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Customer integration
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Eating habit
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Ernährungsverhalten
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Innovation
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Kundenintegration
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Physical activity
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Rundle-Thiele, Sharyn
8
Kubacki, Krzysztof
6
Siemieniako, Dariusz
4
Dietrich, Timo
2
Drennan, Judy
2
Arli, Denni
1
Buyucek, Nuray
1
Deshpande, Sameer
1
Knox, Kathy
1
Leo, Cheryl
1
Pang, Bo
1
Pekerti, Andre
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Russell-Benett, Rebekah
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Russell-Bennett, Rebekah
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Schmidtke, David James
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Journal of business research : JBR
2
Journal of nonprofit & public sector marketing
2
Young consumers : insight and ideas for responsible marketers
2
Health marketing quarterly
1
International journal of nonprofit and voluntary sector marketing
1
Qualitative market research : an international journal
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The journal of consumer marketing
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ECONIS (ZBW)
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1
Exploring locality and college binge drinking : a Polish and Canadian perspective
Siemieniako, Dariusz
;
Rundle-Thiele, Sharyn
;
Kubacki, …
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
4
,
pp. 320-329
Persistent link: https://www.econbiz.de/10008809032
Saved in:
2
College binge drinking : a new approach
Kubacki, Krzysztof
;
Siemieniako, Dariusz
; …
- In:
The journal of consumer marketing
28
(
2011
)
3
,
pp. 225-233
Persistent link: https://www.econbiz.de/10009230990
Saved in:
3
Female students' drinking seen through collages and diaries
Siemieniako, Dariusz
;
Kubacki, Krzysztof
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 296-314
Persistent link: https://www.econbiz.de/10009765590
Saved in:
4
Innovation in social marketing research methods : what can collages add to a multimethod research project exploring alcohol consumption among young people?
Kubacki, Krzysztof
;
Siemieniako, Dariusz
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 387-407
Persistent link: https://www.econbiz.de/10009411300
Saved in:
5
Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
Saved in:
6
A hierarchy-of-effects approach to designing a social marketing game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
Saved in:
7
Minimizing alcohol harm : a systematic social marketing review (2000 - 2014)
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2214-2222
Persistent link: https://www.econbiz.de/10011373087
Saved in:
8
Maintaining or changing a drinking behavior? : GOKA's short-term outcomes
Rundle-Thiele, Sharyn
;
Schuster, Lisa
;
Dietrich, Timo
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10011373098
Saved in:
9
Exploring the impact of self-construal and cultural intelligence on alcohol consumption : implications for social marketing
Arli, Denni
;
Pekerti, Andre
;
Kubacki, Krzysztof
; …
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
4
,
pp. 269-285
Persistent link: https://www.econbiz.de/10011642901
Saved in:
10
"Everyone was wasted"! : insights from adolescents' alcohol experience narratives
Knox, Kathy
;
Schmidtke, David James
;
Dietrich, Timo
; …
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10011615400
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