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Persistent link: https://www.econbiz.de/10011810277

Motivating millennials to engage in charitable causes through social media

Paulin, Michele; Ferguson, Ronald J.; Jost, Nina; … - In: Journal of service management 25 (2014) 3, pp. 334-348

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Reciprocity and gift-giving logic in NPOS

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To donate or not to donate? : how cosmopolitanism and brand anthropomorphism influence donation intentions for international humanitarian causes

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Altruism, rivalry and crowding-out in the nonprofit firm's supply of charity services : the case of hospitals

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Self-serving philanthropy and Pareto optimality

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A theory of impact philanthropy

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Social media charity campaigns and pro-social behaviour : evidence from the Ice Bucket Challenge

Fazio, Andrea; Reggiani, Tommaso; Scervini, Francesco - 2023

Social media use plays an important role in shaping individuals' social attitudes and economic behaviours. One of the first well-known examples of social media campaigns is the Ice Bucket Challenge (IBC), a charity campaign that went viral on social media networks in August 2014, aiming to...

Persistent link: https://www.econbiz.de/10014434715