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The Effect of Fear Appeal HIV-...
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Angst
Consumer behaviour
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South Africa
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Social Marketing
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Südafrika
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Breaking new ground in theory and practice
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ECONIS (ZBW)
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Racial perceptions in social marketing : the function of fear and efficacy in HIV/Aids communication
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Cutting edge international research
,
(pp. 111-125)
.
2010
Persistent link: https://www.econbiz.de/10003985157
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The impact of personality differences on efficacy, attitude and behavioural intention in HIV
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Breaking new ground in theory and practice
,
(pp. 121-131)
.
2011
Persistent link: https://www.econbiz.de/10009380027
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