Narrow search
Showing 1 - 2 of 2
Cover Image
Consumer affinity for foreign countries: Construct development, buying behavior consequences and animosity contrasts
Nes, Erik Bertin; Yelkur, Rama; Silkoset, Ragnhild - In: International Business Review 23 (2014) 4, pp. 774-784
Our purpose is to extend affinity theory in construct domain, scale development, model testing and by discerning affinity and animosity.
Persistent link: https://www.econbiz.de/10010785185
Cover Image
Consumer affinity for foreign countries : construct development, buying behavior consequences and animosity contrasts
Nes, Erik Bertin; Yelkur, Rama; Silkoset, Ragnhild - In: International business review : the official journal of … 23 (2014) 4, pp. 774-784
Persistent link: https://www.econbiz.de/10010400553