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Online knowledge exchange platforms have become an important IT artifact that empowers online learning for the Internet users. A key challenge for knowledge exchange platforms is how to motivate the desirable user engagement behaviors. Based on the motivation theory and the equity theory, we...
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In hopes of motivating consumers to provide larger volumes of useful reviews, many retailers offer financial incentives. Here, we explore an alternative approach, social norms, wherein we inform people about the volume of reviews authored by peers. We test the effectiveness of using financial...
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By allowing individuals to engage in remote relationships with foreign employers, online labor markets have the potential to mitigate the inefficiency costs due to the legal barriers and other frictions deterring international physical migration. This study investigates how the supply of foreign...
Persistent link: https://www.econbiz.de/10012918510
Online social referral incentive systems help attract new customers to commercial websites by leveraging existing customers’ social networks. Designing an appropriate referral incentive system allows websites to increase their customer base and enhance sales. This study integrates ultimatum...
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