Narrow search
Showing 1 - 2 of 2
Cover Image
The effect of social exclusion on consumer preference for anthropomorphized brands
Chen, Rocky Peng; Wan, Echo Wen; Levy, Eric - In: Journal of consumer psychology : JCP : the official … 27 (2017) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10011771816
Cover Image
Pairing up with anthropomorphized artificial agents : leveraging employee creativity in service encounters
Huang, Lexie Lan; Chen, Rocky Peng; Chan, Kimmy Wa - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 955-975
Persistent link: https://www.econbiz.de/10015048046