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Aragon
Consumer behaviour
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Konsumentenverhalten
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Spain
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Spanien
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Corporate Social Responsibility
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Corporate social responsibility
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Environmental management
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Umweltmanagement
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Frauen
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Holiday behaviour
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Ressourcenorientierter Ansatz
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SME
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Unternehmenserfolg
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Women
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Affective inertia
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Apprehension towards SNS use
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Aragonien
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B-to-B-Marketing
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Bibliometrics
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Bibliometrie
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Brand equity
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Brand extension
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Brand image
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Business-to-business marketing
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Capability approach
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Capability-Ansatz
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Competitive advantage
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Comportamiento del consumidor
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Comportamiento ecológico
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Andrés, Elena Fraj
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Gil, Rafael Bravo
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Martínez Salinas, Eva
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The journal of applied business research
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ECONIS (ZBW)
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The relevance of the environmental factor in corporate strategies : an application to the consumer goods industry
Gil, Rafael Bravo
;
Andrés, Elena Fraj
;
Martínez …
- In:
The journal of applied business research
23
(
2007
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10003448398
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