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Functional, multifunctional, and cross-functional : considerations for marketing management
Kahn, Kenneth B. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 75-84
Persistent link: https://www.econbiz.de/10003793704
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Forecasting technique familiarity, satisfaction, usage, and application
Mentzer, John T. - In: Journal of forecasting 14 (1995) 5, pp. 465-476
Persistent link: https://www.econbiz.de/10001188608
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Patterns of communication among marketing, engineering and manufacturing : a comparison between two new product teams
Griffin, Abbie - In: Management science : journal of the Institute for … 38 (1992) 3, pp. 360-373
Persistent link: https://www.econbiz.de/10001124418
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Market information processing in new product development : the importance of process interdependency and data quality
Hultinik, Erik Jan; Talke, Katrin; Griffin, Abbie; … - In: IEEE transactions on engineering management : EM 58 (2011) 2, pp. 199-211
Persistent link: https://www.econbiz.de/10009007575
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Balancing development costs and sales to optimize the development time of product line additions
Langerak, Fred; Griffin, Abbie; Hultink, Erik J. - In: The journal of product innovation management : an … 27 (2010) 3, pp. 336-348
Persistent link: https://www.econbiz.de/10003972210
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The influence of collaborative IT tools on NPD : high-performing NPD teams tend to use collaborative tools such as wikis and microblogs throughout the NPD process
Marion, Tucker J.; Reid, Mike; Hultink, Erik J.; … - In: Research technology management : RTM 59 (2016) 2, pp. 47-53
Persistent link: https://www.econbiz.de/10011458863
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Antecedents of team creativity : an examination of team emotional intelligence, team trust and collabrotative culture
Barczak, Gloria; Lassk, Felicia; Mulki, Jay P. - In: Creativity and innovation management 19 (2010) 4, pp. 332-345
Persistent link: https://www.econbiz.de/10008760061