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Revisiting the business environment at the bottom of the pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai - In: Journal of global marketing 26 (2013) 5, pp. 239-257
Persistent link: https://www.econbiz.de/10010232479
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Researching the marginalised bottom of the pyramid in Africa : lessons and prospects for inclusive, relevant practices
Chikweche, Tendai; Lappeman, James; Egan, Paul - In: International journal of market research 65 (2023) 5, pp. 597-621
Persistent link: https://www.econbiz.de/10014368517
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Understanding factors that influence purchases in subsistence markets
Chikweche, Tendai; Fletcher, Richard - In: Journal of business research : JBR 63 (2010) 6, pp. 643-650
Persistent link: https://www.econbiz.de/10003982103
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Entrepreneurship and micro-finance in extreme poverty circumstances : challenges and prospects ; the case of Zimbabwe
Murisa, Tendai; Chikweche, Tendai - In: Journal of developmental entrepreneurship : JDE ; a … 18 (2013) 1, pp. 1-30
Persistent link: https://www.econbiz.de/10009744042
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Entrepreneurship and ethics under extreme conditions of poverty : "exploring the realities"
Chikweche, Tendai; Fletcher, Richard - In: Society and business review 12 (2017) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10011690799