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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The growing importance of software as a driver of value exchange
Hofacker, Charles F.
- In:
Marketing in a digital world
,
(pp. 85-95)
.
2019
Persistent link: https://www.econbiz.de/10012123419
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Brave new world? : on AI and the management of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
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