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Intelligent marketing : employing new-age technologies
Kumar, V. - 2021
Persistent link: https://www.econbiz.de/10012583692
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Understanding the role of artificial intelligence in personalized engagement marketing
Kumar, V.; Rajan, Bharath; Venkatesan, Rajkumar; … - In: California management review 61 (2019) 4, pp. 135-155
Persistent link: https://www.econbiz.de/10012175546
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How robots will affect the future of retailing
Guha, Abhijit; Grewal, Dhruv - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 245-252
Persistent link: https://www.econbiz.de/10014225842
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Fueling innovation management research : future directions and five forward-looking paths
Spanjol, Jelena; Noble, Charles H.; Baer, Markus; … - In: The journal of product innovation management : an … 41 (2024) 5, pp. 893-948
Persistent link: https://www.econbiz.de/10015158090
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AI is changing the world : for better or for worse?
Grewal, Dhruv; Guha, Abhijit; Becker, Marc - In: Journal of macromarketing 44 (2024) 4, pp. 870-882
Persistent link: https://www.econbiz.de/10015166490
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Artificial intelligence in marketing : from computer science to social science
Puntoni, Stefano - In: Journal of macromarketing 44 (2024) 4, pp. 883-885
Persistent link: https://www.econbiz.de/10015166495
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Commentary on "AI is changing the world : for better or for worse?"
Kopalle, Praveen K.; Gangwar, Manish; Uppal, Abhinav - In: Journal of macromarketing 44 (2024) 4, pp. 886-891
Persistent link: https://www.econbiz.de/10015166497
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Managing the twin faces of AI : a commentary on "Is AI changing the world for better or worse?"
Shankar, Venkatesh - In: Journal of macromarketing 44 (2024) 4, pp. 892-899
Persistent link: https://www.econbiz.de/10015166606
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Commentary on "AI is changing the world : for better or worse" using a neo-colonialism perspective
Fowler, Jie Gao; Watson, Amy; Royle, Matthew Todd - In: Journal of macromarketing 44 (2024) 4, pp. 900-905
Persistent link: https://www.econbiz.de/10015166611
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AI as a convivial tool
Rindfleisch, Aric; Kim, Myoung Hee; Lee, Erica Ji Hyun - In: Journal of macromarketing 44 (2024) 4, pp. 920-927
Persistent link: https://www.econbiz.de/10015166615