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Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
Dhiman, Neeraj; Jamwal, Mohit; Kumar, Ajay - In: Journal of business research : JBR 167 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014383075
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Validating the impact of accounting disclosures on stock market : a deep neural network approach
Eachempati, Prajwal; Srivastava, Praveen Ranjan; Kumar, Ajay - In: Technological forecasting & social change : an … 170 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012806103
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Big data and firm marketing performance : findings from knowledge-based view
Gupta, Shivam; Justy, Théo; Kamboj, Shampy; Kumar, Ajay; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012814257
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An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
Bag, Surajit; Gupta, Shivam; Kumar, Ajay; Sivarajah, … - In: Industrial marketing management : the international … 92 (2021), pp. 178-189
Persistent link: https://www.econbiz.de/10012491010
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Artificial intelligence and cloud-based collaborative platforms for managing disaster, extreme weather and emergency operations
Gupta, Shivam; Modgil, Sachin; Kumar, Ajay; Sivarajah, … - In: International journal of production economics 254 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013461640
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Search well and be wise : a machine learning approach to search for a profitable location
Han, Shuihua; Jia, Xinyun; Chen, Xinming; Gupta, Shivam; … - In: Journal of business research : JBR 144 (2022), pp. 416-427
Persistent link: https://www.econbiz.de/10013184989